I ask my clients so many questions.
I love getting under the hood of a business pitch. Searching for the reason why they decided to give me their hard-earned cash, in my opinion, is the only way to gain direct insight into how a sale is won and why customers stick around.
In non-regulated industries, most of the responses I hear focus on a technical aspect of the product followed closely by the level of experience on offer or the price/perceived value (low or high) of the product in question.
Hardly ever do I hear, "We asked our customers what they wanted."
I get it. Building and running a business is hard. Putting out fires, meeting deadlines, hunting down leads, turning them into sales, paying the bills; it is hard work! Sink or swim, right?
But asking as many customers as you can why; why they hired you, why they didn't buy a can of cat food instead of your service will lead to insights that will help you get more attention, more qualified, ready-to-buy-right-now customers.
As the responses add up, details will begin to emerge that can lead to some great results for fine-tuning your business.
I'll leave a few examples below that every business person should ask of their "Top 20".
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